The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
eco:Drive
Agency: AKQA / London
Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Wario Land Shake It!
Agency: Goodby Silverstein & Partners / San Francisco
Client: Nintendo Category: Banners - Dynamic / Single
The Photographic Adventures of Nick Turpin
Agency: Lean Mean Fighting Machine / London
Client: Samsung Category: Microsites / Campaigns
Domino's TiVo
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza Category: Web Sites / E-Commerce
Hotel 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Brand Gaming / Online
Our Song
Agency: Daddy / Göteborg
Client: Telia Sonera Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Hotel 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Microsites / Product-Specific Subsites
Sprint NOW widget
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Microsites / Product-Specific Subsites
The Playground Barometer.
Agency: Åkestam Holst / 10387
Client: Playground Outdoor Equipment Stores Category: Banners - Fixed Space / Single
Go Miniman Go!
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Online Branded Content / Campaign
Axion Banner Concerts
Agency: Boondoggle / Leuven
Client: Axion Category: Banners - Dynamic / Campaign
Full Apologies
Agency: Neiman Group / Harrisburg
Client: Commonwealth of Pennsylvania Category: Public Service/Cultural Institutions/Educational / Websites
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Research Category: Online Branded Content / Single
Bruce Lee -Pingpong
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Research Category: Integrated Branding Campaign / Interactive Only
Million
Agency: Droga5 / New York
Client: New York City Department of Education Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Balloonacy
Agency: POKE / London
Client: Orange Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
eco:Drive
Agency: AKQA / London
Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Music Almighty
Agency: Wieden + Kennedy / London
Client: Nokia Category: Integrated Branding Campaign / Interactive and Non-Interactive
Unbreakable Kiss Campaign
Agency: JWT / New York
Client: Debeers Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike Basketball Ballers Network
Agency: R/GA / New York
Client: Nike Category: Web Sites / Community-driven and social networking
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Branded Applications / Web
GotMilk.com
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Web Sites / Corporate Image
Collapse Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Banners - Dynamic / Single
Swear Words Dictionary
Agency: Gringo / Sao Paulo
Client: Gringo Category: Self-Promotion / Websites
Troubled Youth
Agency: BBH / London
Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Nvidia Website
Agency: Cutwater / San Francisco
Client: NVIDIA Category: Microsites / Corporate Image
Happy Christmas from AKQA
Agency: AKQA / London
Client: AKQA Category: Self-Promotion / Branded Content
The Last Guy Everywhere
Agency: Dentsu Inc. / Tokyo
Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Brand Gaming / Online
Paula Chasing
Agency: AKQA / London
Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
UNIQLO TRY
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites
NOLAF
Agency: Mekanism / San Francisco
Client: Tostitos Category: Microsites / Product-Specific Subsites
Distracted Drivers
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single
Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega Category: Online Branded Content / Campaign
adidas Originals
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Online Branded Content / Campaign
Luxor Highlighters- Innovation
Agency: Leo Burnett India / Mumbai
Client: Luxor Highlighters Pvt Ltd Category: Banners - Dynamic / Campaign
The Girl Effect
Agency: Grow Interactive / Norfolk
Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Wario Land Shake It!
Agency: Goodby Silverstein & Partners / San Francisco
Client: Nintendo Category: Online Branded Content / Single
Milk White Gold Interactive Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
Award:
2009 Interactive Best of Show Pencil
Agency:
AKQA / London
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09063N
Award:
2009 Interactive Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Banners - Dynamic / Single
Annual ID:
09006N
Award:
2009 Interactive Gold Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Samsung
Title:
The Photographic Adventures of Nick Turpin
Category:
Microsites / Campaigns
Annual ID:
09023N
Award:
2009 Interactive Gold Pencil
Agency:
Modernista! / Boston
Client:
Modernista!
Title:
Modernista.com
Category:
Self-Promotion / Websites
Annual ID:
09080N
Award:
2009 Interactive Gold Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
AXE 100 Girls
Category:
Microsites / Corporate Image
Annual ID:
09013N
Award:
2009 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Domino's Pizza
Title:
Domino's TiVo
Category:
Web Sites / E-Commerce
Annual ID:
09031N
Award:
2009 Interactive Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
Go Miniman Go!
Category:
Web Sites / Blogs
Annual ID:
09036N
Award:
2009 Interactive Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Hotel 626
Category:
Brand Gaming / Online
Annual ID:
09037N
Award:
2009 Interactive Gold Pencil
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Our Song
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09065N
Award:
2009 Interactive Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Hotel 626
Category:
Microsites / Product-Specific Subsites
Annual ID:
09018N
Award:
2009 Interactive Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint NOW widget
Category:
Microsites / Product-Specific Subsites
Annual ID:
09019N
Award:
2009 Interactive Gold Pencil
Agency:
Åkestam Holst / 10387
Client:
Playground Outdoor Equipment Stores
Title:
The Playground Barometer.
Category:
Banners - Fixed Space / Single
Annual ID:
09001N
Award:
2009 Interactive Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
Go Miniman Go!
Category:
Online Branded Content / Campaign
Annual ID:
09057N
Award:
2009 Interactive Gold Pencil
Agency:
Boondoggle / Leuven
Client:
Axion
Title:
Axion Banner Concerts
Category:
Banners - Dynamic / Campaign
Annual ID:
09011N
Award:
2009 Interactive Gold Pencil
Agency:
Neiman Group / Harrisburg
Client:
Commonwealth of Pennsylvania
Title:
Full Apologies
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09088N
Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Online Branded Content / Single
Annual ID:
09051N
Award:
2009 Interactive Gold Pencil
Agency:
JWT Beijing / Beijing
Client:
Nokia
Title:
Bruce Lee -Pingpong
Category:
Online Branded Content / Single
Annual ID:
09052N
Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09069N
Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
New York City Department of Education
Title:
Million
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09061N
Award:
2009 Interactive Gold Pencil
Agency:
POKE / London
Client:
Orange
Title:
Balloonacy
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09062N
Award:
2009 Interactive Gold Pencil
Agency:
AKQA / London
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09063N
Award:
2009 Interactive Gold Pencil
Agency:
Wieden + Kennedy / London
Client:
Nokia
Title:
Music Almighty
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09074N
Award:
2009 Interactive Gold Pencil
Agency:
JWT / New York
Client:
Debeers
Title:
Unbreakable Kiss Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09075N
Award:
2009 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball Ballers Network
Category:
Web Sites / Community-driven and social networking
Annual ID:
09033N
Award:
2009 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Football Head2Head
Category:
Branded Applications / Web
Annual ID:
09041N
Award:
2009 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Branded Applications / Web
Annual ID:
09042N
Award:
2009 Interactive Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
GotMilk.com
Category:
Web Sites / Corporate Image
Annual ID:
09027N
Award:
2009 Interactive Silver Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Funnest
Category:
Banners - Dynamic / Single
Annual ID:
09007N
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Collapse Banner
Category:
Banners - Dynamic / Single
Annual ID:
09008N
Award:
2009 Interactive Silver Pencil
Agency:
GT INC. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLO MARCH
Category:
Microsites / Campaigns
Annual ID:
09024N
Award:
2009 Interactive Silver Pencil
Agency:
Gringo / Sao Paulo
Client:
Gringo
Title:
Swear Words Dictionary
Category:
Self-Promotion / Websites
Annual ID:
09081N
Award:
2009 Interactive Silver Pencil
Agency:
BBH / London
Client:
Barnardo's
Title:
Troubled Youth
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
09087N
Award:
2009 Interactive Silver Pencil
Agency:
Cutwater / San Francisco
Client:
NVIDIA
Title:
Nvidia Website
Category:
Microsites / Corporate Image
Annual ID:
09014N
Award:
2009 Interactive Silver Pencil
Agency:
Daddy / Göteborg
Client:
Heinz
Title:
Talk To The Plant
Category:
Microsites / Corporate Image
Annual ID:
09015N
Award:
2009 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NIKEiD
Category:
Web Sites / E-Commerce
Annual ID:
09032N
Award:
2009 Interactive Silver Pencil
Agency:
AKQA / London
Client:
AKQA
Title:
Happy Christmas from AKQA
Category:
Self-Promotion / Branded Content
Annual ID:
09085N
Award:
2009 Interactive Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Sony Computer Entertainment Inc.
Title:
The Last Guy Everywhere
Category:
Brand Gaming / Online
Annual ID:
09038N
Award:
2009 Interactive Silver Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
James Bond: Quantum of Solace Multiplayer Game
Category:
Brand Gaming / Online
Annual ID:
09039N
Award:
2009 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Paula Chasing
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09066N
Award:
2009 Interactive Silver Pencil
Agency:
CumminsNitro Brisbane / South Brisbane
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09067N
Award:
2009 Interactive Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD
Title:
UNIQLO TRY
Category:
Microsites / Product-Specific Subsites
Annual ID:
09020N
Award:
2009 Interactive Silver Pencil
Agency:
Mekanism / San Francisco
Client:
Tostitos
Title:
NOLAF
Category:
Microsites / Product-Specific Subsites
Annual ID:
09021N
Award:
2009 Interactive Silver Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Distracted Drivers
Category:
Banners - Fixed Space / Single
Annual ID:
09002N
Award:
2009 Interactive Silver Pencil
Agency:
Clemenger BBDO / Sydney
Client:
Sega
Title:
Offset the Evil
Category:
Online Branded Content / Campaign
Annual ID:
09058N
Award:
2009 Interactive Silver Pencil
Agency:
Sid Lee / Montreal
Client:
adidas Originals
Title:
adidas Originals
Category:
Online Branded Content / Campaign
Annual ID:
09059N
Award:
2009 Interactive Silver Pencil
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Highlighters Pvt Ltd
Title:
Luxor Highlighters- Innovation
Category:
Banners - Dynamic / Campaign
Annual ID:
09012N
Award:
2009 Interactive Silver Pencil
Agency:
Grow Interactive / Norfolk
Client:
Nike Foundation
Title:
The Girl Effect
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09089N
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Virgins
Category:
Online Branded Content / Single
Annual ID:
09053N
Award:
2009 Interactive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Online Branded Content / Single
Annual ID:
09054N
Award:
2009 Interactive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Milk White Gold Interactive Campaign
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09070N
